A UX case study, from research to a mid-fi prototype.


An image depicting the eight wonders of the modern world.
The eight wonders of the modern world.

1. User Type

First things first: let’s find out who our target users are going to be!


An animated blue and grey gif representing lo-fi, mid-fi and hi-fi prototypes.


UrbanGo logo consisting of a white arrow inside a red and purple rhombus.
UrbanGo Logo.
  • Users already have…

Sabrina Arcella

I’m a freelance UX/UI Designer, currently working as a Teacher Assistant for the UX/UI Design bootcamp @Ironhack Barcelona.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store